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Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
- 1,377articles · 365d
- 2+ day agolatest article
- Sep 14, 2025earliest in window
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- 282avg words
- Finance & Business 838
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News
Title Aside: Who is Shreya Sachdev when she’s not Head of Marketing at PUMA India?
2+ day, 3+ hour ago (441+ words) For Shreya Sachdev, Head of Marketing, PUMA India, that could mean an entirely ordinary Tuesday spent with an Agatha Christie novel. As Hercule Poirot puts his ‘little grey cells’ to work on an intriguing crime, she finds herself transported back…...
Paramount seeks up to $1.88 billion protection amid Warner Bros. Discovery merger challenge
2+ day, 18+ hour ago (277+ words) Paramount Skydance Corporation has filed reply briefs in support of its request for the district court to require the State Attorneys General and the Writers Guild of America to post a bond in connection with their lawsuits seeking to block…...
Gaurang Menon exits Hashtag Orange after three years
3+ day, 20+ hour ago (250+ words) Gaurang Menon has stepped down as Managing Partner and Creative Head - WManaging Partner and Creative Head - est at Hashtag Orange after nearly three years with the agency. Menon joined the agency to establish its Mumbai operations and led the expansion…...
India’s OTT audience hits 664.9 million, covering 45% of population: Report
4+ day, 19+ hour ago (182+ words) Media consulting firm Ormax Media has released the sixth edition of The Ormax OTT Audience Report: 2026, estimating India’s OTT audience at 664.9 million people, or 66.49 crore, in 2026. The study, conducted in June and July 2026 among 15,000 respondents across urban and rural India,…...
Magnum by Safari ropes in Saif Ali Khan as brand ambassador
5+ day, 15+ hour ago (216+ words) Social Samosa "Magnum by Safari, the luggage brand from Safari Industries (India) Limited, has appointed Bollywood actor Saif Ali Khan as its brand ambassador The association will be part of the brand"s communication around its "Swag On The Move…...
Ugaoo's campaign turns Jackie Shroff’s love for plants into a father-son comedy
5+ day, 16+ hour ago (368+ words) Jackie Shroff and plants is a far better love story than Romeo and Juliet. Jackie’s love for his plants is so legendary that you are more likely to spot him with one at a press conference, fan meet or any…...
JioHotstar expands globally, launches in UK, Canada and Singapore
1+ week, 4+ day ago (346+ words) JioHotstar has launched its streaming service in the UK, Canada and Singapore, expanding its international presence with a catalogue of more than 160,000 hours of content across 12-plus languages and multiple genres. The platform will offer Indian television, films, regional programming,…...
How Comic Con India is turning fandom into a bigger business for brands
1+ week, 5+ day ago (1669+ words) As these communities have grown, so has the commercial opportunity around them. Brands are increasingly looking beyond conventional sponsorships and visibility, while audiences expect more immersive and participatory experiences. For Comic Con India, this has meant evolving from an annual…...
Kaala Ghoda Films names Anup Jain as Head of Global Sales
1+ week, 5+ day ago (248+ words) Social Samosa "Mumbai-based creative and marketing company Kaala Ghoda Films has appointed Anup Jain as Head of Global Sales Jain will be responsible for developing the company"s international business, including new client acquisition, enterprise relationships, strategic RFPs and cross-border…...
ZEE integrates Google AI mode into fiction shows through Dilfluencer Moments
1+ week, 5+ day ago (181+ words) ZEE and Google have partnered to integrate Google Search’s AI Mode into fiction programming, including in the upcoming episodes of ZEE TV's series. The integration will place AI Mode within storylines, with characters using the feature to address everyday questions,…...