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Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
- 1,377articles · 365d
- 2+ day agolatest article
- Sep 14, 2025earliest in window
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News
Up to one-third of festive CTV budgets could target rural India, but can advertisers measure it?
5+ day, 3+ hour ago (950+ words) New advancement in technology is often seen as the birthright of the Global North. Once it becomes a household name, it gradually makes its way to the Global South. Even there, the adoption pattern is usually familiar: technology first finds…...
Gemini Spark can now manage Google Photos, create albums and schedule events
6+ day, 25+ min ago (71+ words) Social Samosa Google has not announced plans for a wider international rollout While this feature may make some tasks like editing easy, it does not seem revolutionary or necessary Users can effortlessly curate personal and shared albums manually This update…...
Google rolls out Pics with AI image editing, while Gemini adds agentic video understanding
1+ week, 4+ day ago (228+ words) The tool will be available as a standalone product and integrated into Google Workspace, starting with Docs and Slides, with Drive integration to follow in the coming weeks. Pics allows users to generate images and make targeted edits. Its features…...
ZEE integrates Google AI mode into fiction shows through Dilfluencer Moments
1+ week, 5+ day ago (181+ words) ZEE and Google have partnered to integrate Google Search’s AI Mode into fiction programming, including in the upcoming episodes of ZEE TV's series. The integration will place AI Mode within storylines, with characters using the feature to address everyday questions,…...
Zee Entertainment sees 10% drop in FY26 ad revenue amid FMCG slowdown, digital shift
2+ week, 4+ day ago (491+ words) Zee Entertainment Enterprises’ advertising revenue declined 10% year-on-year to ₹32,243 million (₹3,224.3 crore) in FY26, as a subdued advertising environment, softer FMCG spending and a shift in budgets towards digital platforms weighed on the company’s performance. According to Zee Entertainment’s Integrated Annual Report 2025-26, the…...
Meta reportedly plans consumer AI agent Hatch launch in coming weeks
2+ week, 4+ day ago (465+ words) Meta is preparing to launch a consumer-facing AI agent internally known as Hatch within the next few weeks, according to a report by The Information based on internal company documents. The report also said Meta is targeting October for another…...
TV Ad volumes drop 7% as advertisers strategic recalibrate: Report
3+ week, 1+ day ago (190+ words) — Television advertising volumes across India softened in the first seven months of 2026, according to the latest report from TAM AdEx, a division of TAM Media Research, which tracks advertising activity across more than 600 TV channels nationwide. Notably, Personal Care/Personal…...
Meta to remove placement controls from ad sets
3+ week, 2+ day ago (223+ words) Meta is removing several placement controls from ad sets, limiting advertisers’ ability to exclude individual placements, platforms, device types and operating systems. The changes mean advertisers will have fewer manual controls over where their ads are delivered within Meta’s advertising…...
Meta adds AI image-to-video and new workflow tools to Edits app
3+ week, 2+ day ago (311+ words) Meta has announced a new set of updates for its Edits video editing app, adding project management, AI-powered video creation and expanded audio and template tools. The app has updated its project folders, allowing users to long-press a project and…...
KRAFTON Ad Platform India launches ad-tech business to manage BGMI advertising
3+ week, 2+ day ago (157+ words) KRAFTON Ad Platform India, or KADP India, has launched its advertising technology business in India and will manage advertising operations for KRAFTON's BATTLEGROUNDS MOBILE INDIA (BGMI). KADP India, the Indian subsidiary of South Korea-based advertising technology company NEPTUNE, was established…...