10+ hour, 27+ min ago   (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...

10+ hour, 1+ min ago   (234+ words) The vanishing middle of the funnel Marketers have long relied on last-click attribution, a model that hands full credit for a sale to the final action before purchase, typically a search query or a marketplace visit. Everything that happened earlier,…...

3+ day, 10+ hour ago   (431+ words) Amazon Ads has partnered with OpenAI to allow advertisers to extend campaigns into ChatGPT, opening the conversational AI platform as another environment through which brands can reach consumers. The integration is currently being tested by select advertisers in the US....

3+ day, 23+ hour ago   (357+ words) The Delhi High Court has restrained Kwick Living (I) Pvt. Ltd., the company behind home-care brand Beco, from publishing or disseminating advertisements targeting Hindustan Unilever’s (HUL) brands Surf Excel and Vim. The court has directed Beco to “forthwith pull down, remove,…...

4+ day, 2+ min ago   (373+ words) The Telecom Regulatory Authority of India (TRAI) has repealed the regulations that capped television advertising at 12 minutes in a clock hour, following the Central government’s removal of the corresponding provision under the Cable Television Networks Rules. TRAI issued the Standards…...

4+ day, 4+ hour ago   (327+ words) OpenAI is said to have tightened the advertising guidelines related to the ChatGPT program, barring advertisements for individual image and audio generation services that rival what the company itself can offer. This move has not been publicly disclosed by OpenAI,…...

5+ day, 7+ hour ago   (1143+ words) Fifteen years after Snapchat began as a camera-first social app, Evan Spiegel believes the company has reached a moment that could define its next decade. In a note to Snap employees on September 8, the CEO laid out an unusually detailed…...

5+ day, 9+ hour ago   (327+ words) Every festive season in India runs on a familiar wager, that fleeting, cluttered attention can be converted into a sale if bid on aggressively enough. For nearly two decades, that wager has been placed almost entirely at two tables, Google's…...

5+ day, 8+ hour ago   (564+ words) Snap Inc. has named Ronan Harris as its new Chief Commercial Officer, handing the former Google executive responsibility for the company's global advertising business. The move comes as Chief Business Officer Ajit Mohan prepares to step down after nearly four…...