6+ day, 3+ hour ago   (787+ words) the-ethos.co How the Sample Sale Stopped Being a Secret (and a Sample Sale) Sample sales now run on standing calendars from New York Los Angeles, stocked with clothing brands made and never sold, as Europe moves to outlaw destroying…...

1+ week, 4+ day ago   (365+ words) If you have been paying attention to fragrance releases over the past year, one shift is hard to miss. Gourmand scents, long associated with heavy sweetness and novelty appeal, are showing up everywhere. Vanilla-forward launches continue to dominate, but the…...

2+ week, 11+ hour ago   (620+ words) Shoppers have already worked out the concentration half of that equation on their own. U.S. prestige fragrance sales rose 6 percent in the first half of 2026 while unit sales stayed flat and average prices climbed 5 percent, according to Circana, with eau de…...

4+ week, 11+ hour ago   (703+ words) Behind the Price Tag: What Separates a $95 Linen Shirt From a $495 One? the-ethos.co Behind the Price Tag: What Separates a $95 Linen Shirt From a $495 One? Whether the linen sheets on your bed or shirt in your closet was worth…...

4+ week, 1+ day ago   (513+ words) “Whoever wants it is gonna have to pay heavy money for it,” Getty told Rosie O’Donnell in 1996. “Putting down the purse is like putting down your life.” The winning bidder asked to stay anonymous. “I’m just a girl from West…...

1+ mon, 3+ day ago   (255+ words) All of that heat and water carries a cost that has been hard to pin down, though. A spa keeps its pools warm overnight, runs saunas and steam rooms through the day, and filters, treats, and reheats the water, drawing…...

1+ mon, 1+ week ago   (615+ words) the-ethos.co How the Zero-Proof Drink Became the Every-Other Drink Zebra striping, alternating alcoholic and zero-proof drinks across a night out, has become a named consumer trend, with research showing 35 percent of 18-to-24-year-olds doing it and the no-alcohol category…...

1+ mon, 1+ week ago   (704+ words) the-ethos.co How Luxury Perfume Made Peace With Its Own Garbage The perfumers building fragrance’s future are working two extremes at once, designing molecules with AI at Osmo and rescuing scent from apple pulp and spent roses at Givaudan and…...

1+ mon, 2+ week ago   (862+ words) the-ethos.co Guerlain Put Its New Scent in Water Instead of Alcohol Givaudan has taken a stake in Microcaps, the Swiss startup behind Perfume Pearls, betting that alcohol-free, water-activated fragrance, already in Guerlain’s Aqua Allegoria Perle, is where fine perfume…...

1+ mon, 2+ week ago   (923+ words) the-ethos.co How Bulrush Became a Rival to Goose Down Ponda has won a £2.35 million grant to scale BioPuff, a plant-based down alternative grown from wetland bulrush on restored peatland, with Stella McCartney an early backer. Bulrush, the tall, dark-headed…...