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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
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- Sep 15, 2025earliest in window
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News
Warner Bros. Celebrates Iconic IP at Brand Licensing Europe 2026
5+ day, 5+ hour ago (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...
BRANDmania, Licensing International Germany Bring Licensing Awards Back to Munich
1+ week, 6+ day ago (279+ words) The 2026 program will honor standout products, brands, retail programs, and collaborations across nine categories this November. BRANDmania and Licensing International Germany are teaming up again to spotlight some of the licensing business’s best work. The organizations will present the Licensing…...
Bluey, Minecraft Join Brand Licensing Europe's 2026 Speaker Slate
3+ week, 3+ day ago (104+ words) Source: BBC Studios/Mojang Studios/The Toy Book The sessions will share insights into the licensing strategy driving these major IPs. Bluey and Minecraft are stepping off the screen and onto the stage at Brand Licensing Europe (BLE). Two new…...
Pokémon to Power Carrefour’s Brand Licensing Europe Keynote
1+ mon, 1+ week ago (265+ words) Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for…...
EXCLUSIVE: Playmobil USA Partners with Enchanted Moments to Expand Specialty Retail Reach
1+ mon, 2+ week ago (554+ words) Source: Playmobil USA/The Toy Book The agency represents the brand across key U.S. territories with dedicated showroom space. Playmobil USA is expanding its specialty retail strategy through a new partnership with manufacturers’ representative agency Enchanted Moments. Effective immediately, Enchanted Moments…...
SDCC 2026: Must-Attend Toy, Game, and Licensing Industry Programming
1+ mon, 3+ week ago (1236+ words) The LEGO Group's 2026 Pulse of Play Award-winning activation at SDCC 2025. | Source: The LEGO Group What was once purely a consumer show continues to connect with the industry. Comic-Con International: San Diego, better known to the masses as SDCC, returns to…...
BBC Studios Unveils New LEGO ‘Bluey’ Shorts Series
2+ mon, 1+ week ago (135+ words) Source: BBC Studios/The LEGO Group This 10-episode series reimagines ‘Bluey’ in brick form. BBC Studios expands its Bluey offerings with the launch of its LEGO Bluey Shorts series. Through this, kids can watch Bluey come to life through playful,…...
X Tracks Reveals Opening Keynote Speaker for LA Licensing Summit
2+ mon, 1+ week ago (178+ words) Source: X Tracks Licensing Summits/ The Toy Book Jazwares President Jeremy Padawer will deliver the keynote Sept. 22. X Tracks Licensing Summits names Jazwares President Jeremy Padawer as its Opening Keynote Speaker. Padawer will give the keynote at the Toy Previews…...
Nintendo, Sonic, BTS, and More Drive This Week’s Gaming News
2+ mon, 2+ week ago (634+ words) Source: Wild River Games A reimagined ‘Star Fox’ relaunches while Nex Playground lands partnerships. Nintendo’s latest update is headlined by the launch of Star Fox for Nintendo Switch 2, a reimagining of the Nintendo 64 classic featuring updated visuals, voiced cutscenes, an…...
Protecting Licensed Brands on a Global Stage
3+ mon, 3+ week ago (508+ words) Supply Chain Oversight is Part of Responsible IP Protection by TODD MERTON, Director of Member & Partnership Growth, Ethical Supply Chain Program Major entertainment launches, viral hits, and global events can elevate a brand overnight. A successful movie, streaming series, or…...