15+ hour, 28+ min ago   (243+ words) The new early learning assortment brings the exploration brand into the infant, toddler, and preschool space. National Geographic Kids is setting its sights on its youngest explorers. The line is organized around Blue Marble’s Play & Learn System, a color-coded, three-stage…...

5+ day, 17+ hour ago   (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...

1+ week, 2+ day ago   (541+ words) Five Below crushes Q2 earnings as it makes a bigger play for toys, collectibles, and all things fun. Five Below is doubling down on play, just months after being crowned “Retailer of the Year (Mass/Mass Specialty)” in The Toy Book’s…...

1+ week, 4+ day ago   (280+ words) Source: Baby Safety Alliance Families are encouraged to pause before trying viral parenting trends and turn to trusted safety guidance. The Baby Safety Alliance has kicked off Baby Safety Month 2026 with its Before You Try, Verify campaign, encouraging parents to…...

1+ week, 6+ day ago   (246+ words) The company acquired the flip-and-write game franchise from Blue Cocker and already has plans to expand its universe. Asmodee is adding another established tabletop property to its collection. The company acquired the Welcome To… IP and game range from French…...

1+ week, 6+ day ago   (113+ words) Barbie X Yoon Ambush Doll | Source: Mattel The Ambush founder brings anime influences, robotic details, and a futuristic feline companion to a new collector doll launching Sept. 4. Barbie is heading into the future with a little help from Yoon Ahn....

1+ week, 6+ day ago   (305+ words) Selections from Michaels' 2026 Halloween Decor Collection | Source: Michaels The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October. Michaels is putting a crafty spin on spooky season with “Hobbyween,…...

1+ week, 6+ day ago   (217+ words) Only 6,000 dolls will be available this fall. Shocking news from Mattel — for the first time, Monster High and American Girl are teaming up for a creepy-cute crossover doll. The star of the collaboration is Monster High’s Frankie Stein, the electrifying…...

1+ week, 6+ day ago   (184+ words) A one-day festival unites collecting culture through exclusive merchandise and community spaces. Pudgy Penguins and OpenSea are taking over New York with Collector Park, a one-day festival centered on collecting culture. On Sept. 3, Collector Park invites fans to celebrate their…...

2+ week, 14+ hour ago   (364+ words) NASCAR Speedstars at Daytona | Source: PlayWise Partners Far Out Toys debuted its new character-driven pullback racers during the Coke Zero Sugar 400 weekend ahead of a Walmart rollout. What a weekend for NASCAR fans. At Daytona International Speedway on Saturday, Paramount…...