5+ day, 8+ min ago   (150+ words) Source: Sony Pictures Animation The upcoming film and accompanying toy line will launch in fall 2027. Funrise enters a global master toy partnership with Sony Pictures Consumer Products for its upcoming Hotel Transylvania film. The movie series continues with The Haunting…...

6+ day, 10+ min ago   (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...

1+ week, 5+ day ago   (686+ words) Source: Hasbro/The Toy Book 2027 is packed with new ways to build, collect, play, create, and connect. Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket…...

1+ week, 5+ day ago   (1012+ words) Source: Hasbro/The Toy Book “The Transformers: The Movie” shocked kids in 1986. Forty years later, its characters, soundtrack, and emotional legacy power a broad new anniversary push. Forty years after Optimus Prime’s death stunned a generation of young Transformers fans,…...

2+ week, 20+ hour ago   (158+ words) Disney Consumer Products returned to Fan Expo Canada this weekend with its largest booth activation to date. The Aug. 27-30 showcase built on last year’s Star Wars and Marvel activations while adding Disney and Pixar’s Toy Story 5 to the mix following…...

1+ mon, 1+ day ago   (222+ words) The first six months show significant growth in key categories and audiences. As the holiday season approaches, Circana shares that the U.S. toy industry has delivered its strongest first-half performance in six years. From January to June, the industry saw a…...

1+ mon, 1+ week ago   (412+ words) Net sales rise 10% as collector demand, theatrical releases, UNO, and Mattel Brick Shop power gains across key categories. Mattel’s second quarter had plenty of winners on the shelf, even as tariffs and higher spending put pressure on profitability for the…...

1+ mon, 1+ week ago   (131+ words) Here are the stories that the toy industry couldn’t stop reading and talking about last month. It’s August, and that means it’s time to look back on the biggest toy stories and hottest products of July. The Toy Book Top…...

1+ mon, 2+ week ago   (102+ words) 2026 Specialty Toys & Gifts Issue The Toy Book The Action, Adventure, & Mystery Issue The Toy Book heads into the dog days of summer with a look at the big trends shaping the spirit of action, adventure, and mystery-based play. From action…...