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@vernonproper
vernonproper.com > reformation-makes-trading-debut-with-lofty-goals-to-scale

Reformation Makes Trading Debut With Lofty Goals to Scale

1+ mon, 1+ week ago   (541+ words) Reformation put a fashionable foot forward on Wall Street as the Los Angeles women’s brand tests just how far it can scale its sustainable messaging. The company priced its initial public offering at $15 per share and closed about flat on…...

@vernonproper
vernonproper.com > reformation-looks-to-raise-as-much-as-239m-in-ipo

Reformation Looks to Raise as Much as $239M in IPO

1+ mon, 3+ week ago   (289+ words) Reformation is seeking as much as $239.1 million in its Wall Street debut as the Los Angeles label looks to test investor appetite for sustainable fashion. Reformation, which built a brand selling dresses made from deadstock fabric, said it expects its…...