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News
Prabhas Allu Arjun Yash: Is Their Pan India Stardom Overhyped
2+ day, 23+ hour ago (270+ words) Baahubali, KGF, Pushpa, RRR and Kantara changed the rules of Indian cinema. They turned Prabhas, Yash and Allu Arjun into household names across the Hindi market. These films even collected more than movies starring Bollywood’s biggest stars. That naturally led…...
Playing the long game: Sachin continues to score for brands 13 years after his last innings
3+ day, 21+ hour ago (741+ words) More than a decade after his final innings, cricket great Sachin Tendulkar continues to remain at the top of his commercial game, becoming even more valuable to brands in retirement, a feat few athletes in the world can lay claim…...
Can brand SRK help revive brand Vi? What his endorsement history shows
1+ week, 2+ day ago (543+ words) Vodafone Idea has brought in Shah Rukh Khan for its brand makeover, but experts say star power must be backed by network and business improvement On September 1, the company unveiled its new brand identity campaign, âVi badal raha hai.....
Top 5 Indian cricketers who own popular brands & businesses
2+ week, 3+ day ago (579+ words) Check out the complete list of the top 5 Indian cricketers who own popular brands and businesses across fashion, fitness, food and more. Cricket in India is not just a sport; it is also a major economic powerhouse. Indian cricketers have…...
Add Sachin, Make it Incredible: But Does Credibility Guarantee Celebrity Fit?
2+ week, 4+ day ago (1194+ words) Imagine the average Indian marketing meeting. “We have a credibility problem.” “The category is full of mistrust.” “Consumers don’t know who we are.” “Our kitchen drawers do not close smoothly.” There is a brief silence. And then comes: “Sachin?” Credible....
Apollo Tyres Leverages BCCI Deal, Sachin Tendulkar For Rural Growth
2+ week, 5+ day ago (274+ words) Whalesbook Apollo Tyres is intensifying its push into Indiaâs rural markets by leveraging the country's massive passion for cricket The company has committed to a â¹579 crore sponsorship deal with the Board of Control for Cricket in India (BCCI),…...
South Indian Stars’ Brand Value Trails Popularity in 2025 Report
2+ week, 6+ day ago (353+ words) Whalesbook The massive box office success of South Indian cinema across India has not yet translated into equivalent commercial weight for its top stars in the advertising industry According to the 2025 Kroll Celebrity Brand Valuation Report, the gap between being…...
South Indian stars struggle to convert popularity into national brand value
2+ week, 6+ day ago (296+ words) The popularity of South Indian movie stars such as Allu Arjun, Ram Charan, Jr NTR and Prabhas has spread beyond their home markets, but this has yet to translate into a commensurate rise in their brand value. According to the…...