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News
When AI Designs the Product, Consumers Have Doubts
2+ day, 11+ hour ago (295+ words) Office of Communications & MarketingRobinson College of Business ATLANTA — A new study out of Georgia State University's J. Mack Robinson College of Business and the University of South Florida delivers a pointed warning to companies betting on AI to power their…...
Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again.
3+ day, 1+ hour ago (298+ words) Last chance: Secure your pass to Glossy Pop NYC | Sept. 11 This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the…...
Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi
2+ day, 17+ hour ago (173+ words) Hello Partner Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi Exclusively for Partner+ members Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why Affiliate marketing has always been valued because it…...
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy
4+ day, 17+ min ago (1641+ words) FXStreet: Despina, thank you for sitting down with us today. XS.com has been growing its presence across global markets at a particularly interesting time for financial services. As you look at how the industry is evolving, what stands out…...
Boots Celebrates Life's Real Moments With New Brand Platform
3+ day, 19+ hour ago (358+ words) The message is clear - it’s time to ‘Give it Some Boots’, as the UK’s leading health, beauty and wellness retailer today launches a bold new brand platform. The new brand positioning is designed to celebrate the realities of life, highlighting…...
Boots on why its new brand platform is a ‘rallying cry’
4+ day, 15+ hour ago (239+ words) Almost a year into “the best job in marketing”, CMO Charlotte Lock is looking to the future with a new brand platform designed to give customers a burst of confidence. Boots is launching into autumn with a new brand platform,…...
Brand of the Year votes invited
4+ day, 14+ hour ago (31+ words) Campaign UK The Marketing Society has opened the nomination process for its Brand of the Year award, held in association with ITV and Marketing magazine....
Gaming and D2C face Gen Alpha reset | Amazon scales creator commerce | HFSS rules could reshape branding
4+ day, 18+ hour ago (569+ words) Storyboard18 presents FAST FIVE We bring you top five news updates from the world of advertising, marketing, and business of brands. Gaming, toys, D2C among sectors most exposed as Gen Alpha targeting shifts away from behavioural data Gaming, toys, D2C brands, quick-commerce and…...
Andy Wolf Is the Indie Eyewear Brand Betting on Europe
5+ day, 2+ hour ago (1230+ words) The Austrian brand is celebrating its 20th anniversary and is still using local production following its big Rihanna moment on the Cannes red carpet. For Andy Wolf, the rather “unsexy” reality of making glasses has become something of a competitive advantage....
When Can Beauty Retailers Be Friends?
5+ day, 2+ hour ago (550+ words) A slew of cross-retailer partnerships — Sephora’s TikTok Shop launch being the latest among them — points to foundational shifts at beauty retail. Beauty Editor, News, Features & Social A paradox is emerging at beauty retail: The more competitive the landscape becomes, the…...