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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
3+ hour, 28+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji – Campaign Brief Asia
3+ day, 6+ hour ago (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...
Mondelez Targets U.S. Cookie Category as Snacking Competition Intensifies - News and Statistics
3+ day, 14+ hour ago (350+ words) Mondelez International, the company behind Oreo and Chips Ahoy!, is aiming to reposition cookies as a more appealing snacking choice relative to chips, candy and other treats, according to Food Dive. The snacking company believes marketing campaigns and product innovations…...
MEET THE "DRAWBRIDGE GENERATION": PACSUN'S SECOND ANNUAL YOUTH REPORT
3+ day, 17+ hour ago (354+ words) New Research With GlobalData Reveals Gen Z and Gen Alpha Retreating From an Increasingly Noisy Public World Toward More Trusted, Personal Connections Conducted in June 2026, the Youth Report is now in its second year and tracks shifts in youth attitudes…...
How a California Rock-Merch Maker Found Growth and IP Protection on Temu
5+ day, 4+ hour ago (535+ words) Sponsor content is created on behalf of and in collaboration with PRNEWS.IO by DigitalCommerce360. Our editorial staff is not involved in the creation of the sponsored content. The Anaheim firm spent years fighting counterfeits of its signature Jack Rack key…...
Protein20 appoints Mark Rappaport as CEO and secures new growth investment to accelerate brand expansion
5+ day, 8+ hour ago (189+ words) New leadership and investment will accelerate growth and fuel an ambitious new innovation and brand roadmap. CHICAGO – Protein2o, a pioneer in clear protein, announced the appointment of Mark Rappaport as chief executive officer and a member of its board of directors,…...
Do brands know how to engage young people?
5+ day, 15+ hour ago (38+ words) Campaign UK The evolution of digital technology is forcing advertisers to reappraise how they communicate with the youth market. But can they keep up? by Emma McCarthy and Maxine Briggs...
Gaming and D2C face Gen Alpha reset | Amazon scales creator commerce | HFSS rules could reshape branding
5+ day, 19+ hour ago (569+ words) Storyboard18 presents FAST FIVE We bring you top five news updates from the world of advertising, marketing, and business of brands. Gaming, toys, D2C among sectors most exposed as Gen Alpha targeting shifts away from behavioural data Gaming, toys, D2C brands, quick-commerce and…...
Retail media has an identity crisis: as networks proliferate, how do they differentiate?
5+ day, 21+ hour ago (851+ words) You are in: Home » Retail Media » Retail media has an identity crisis: as networks proliferate, how do they differentiate? Retail media has a problem. Everyone wants to be different; yet increasingly everyone is different in exactly the same way. Retail…...
Pinos Korea AI Helps Wellness Brands Avoid Costly Rework
6+ day, 10+ hour ago (406+ words) A wellness product can sound simple until it has to cross a border. The same supplement formula may need a different dose, label claim, price, manufacturing setup, or sales channel depending on where it is sold. Miss one dependency, and…...