Install
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Coca-Cola brings innovation back with new strategy
3+ day, 12+ hour ago (872+ words) The Coca-Cola Co is bringing innovation back as a key growth driver after severely pruning its portfolio and focusing on supply-chain efficiency during the pandemic, but this time it wants more precision and less complexity. Rather than return to the…...
Olipop launches limited-edition Caramel Apple prebiotic soda
3+ day, 11+ hour ago (187+ words) Prebiotic soda brand Olipop has launched a limited-edition Caramel Apple flavour, combining buttery caramel and tart green apple with the brand’s high-fibre formulation. Olipop has expanded its seasonal range with the launch of Caramel Apple, a limited-edition prebiotic soda inspired…...
The Pepsi-Publicis shake-up exposes an oligopoly of advertisers' own making
4+ day, 8+ hour ago (84+ words) Campaign UK When a holding company can decline Coca-Cola after being handed the Pepsi account without the margin-crushing rigmarole of a competitive tender, it is evidence that the power balance has tilted, writes Darren Woolley. ✓ Unrestricted access to our most…...
PepsiCo names its first president in reshaping of global structure
5+ day, 8+ hour ago (37+ words) campaignlive.co.uk PepsiCo has appointed John Compton as its first president, with responsibility for global marketing, as it drives "breakthrough innovation" and brand building throughout its global operations....
Publicis Wins PepsiCo Global Media Account, Pulls Out Of Coca-Cola Review
5+ day, 14+ hour ago (341+ words) Publicis Groupe has secured PepsiCo’s global media business across more than 200 markets, a major advertising account win that has reportedly prompted the French agency group to withdraw from Coca-Cola’s ongoing global media review. PepsiCo has appointed Publicis as its exclusive…...
Coke launches biggest new product campaign in a decade for Coca-Cola Zero Sugar
5+ day, 22+ hour ago (400+ words) by Simon Gwynn | 5 July 2016 Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. The £10m campaign includes a TV spot, airing from Thursday 7 July, which drives home the message…...
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
5+ day, 21+ hour ago (39+ words) Campaign UK Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB....
Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future
5+ day, 21+ hour ago (902+ words) by Ben Bold | 13 September 2018 Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As the temperature drops and the nights draw in, Coke's UK boss Jon Woods talks to Campaign…...
Coca-Cola Campaign Draws 4,500 Entries, Retailer Walks Away With New Perodua Alza
5+ day, 20+ hour ago (253+ words) Coca-Cola Bottlers Malaysia-Singapore-Brunei has marked the conclusion of its Perfect Basket, Perfect Ride campaign following more than 4,500 entries from over 4,000 retailers nationwide. Soru Group Sdn. Bhd. was named the sole grand prize winner, receiving a brand-new Perodua Alza worth more…...
Coca-Cola Great Britain “Counter cultures” by MHP Group
6+ day, 4+ hour ago (28+ words) Campaign UK Coca-Cola has put family-owned cafes, pubs and takeaways at the centre of a campaign that celebrates local businesses....