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News
The Deceit of the Nut Seller & Our Version of Tequila
21+ hour, 47+ min ago (25+ words) From a nut seller's deceit and cunning to Kerala cashew nostalgia and Goa's Feni, this witty tale blends food culture, satire, and tequila‑like traditions....
Yorkshire Tea enlists celebs in biggest-ever campaign
2+ day, 8+ hour ago (26+ words) Campaign UK Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising....
Consumers are rewriting life milestones. Are brands missing the shift?
2+ day, 11+ hour ago (77+ words) Media in Canada Consumers are rewriting life milestones. Are brands missing the shift? Cashew Research finds traditional life-stage assumptions may be becoming a less reliable barometer for marketers. A recent Cashew Research study, The New Rules of Growing Up: How…...
Just Eat mimics Broadway in singing and dancing TV ad
3+ day, 4+ hour ago (36+ words) Campaign UK Just Eat is launching an epic musical extravaganza TV ad featuring a flying moped and introducing the slogan "The magical world of Just Eat"....
Deutsch Wins Rippling Global Media Account
1+ week, 1+ day ago (214+ words) Deutsch has a new account: leading global paid media strategy, planning and buying for Rippling, the AI-native workforce management platform. Convergence estimates digital media spend at $15 million. The platform unifies HR, IT, finance and payroll into a single data layer....
Gaming, toys, D2C among sectors most exposed as Gen Alpha targeting shifts away from behavioural data
4+ day, 23+ hour ago (786+ words) Gaming, toys, D2C brands, quick-commerce and food-delivery adjacent categories could be among the hardest hit as advertising to younger audiences moves away from behavioural targeting and in-app tracking, according to Gopa Menon, COO and Co-founder of TheBlurr. “Gaming, toy, D2C and quick-commerce…...
Behind the brand: Freya Bickford of Solpardus, the natural swimwear brand making waves in the industry
2+ week, 1+ day ago (647+ words) “I think the ‘dreckly’ approach to life in Cornwall – dreckly being a Cornish word that refers to an unspecified time in the future – allows everything here to be done with more thought than is perhaps possible in the faster pace…...
Mario Nawfal (@MarioNawfal) on X
6+ day, 20+ hour ago (49+ words) 🇺🇸 Walmart’s privacy policy now wants to know everything about you short of your grandma’s middle name. They collect information about who you are, what you buy, what you search for and where you are through your account, purchases, and browsing…...
Betty Crocker’s Cake-Slice Purses Sold Out—But Another Drop Is Coming
1+ week, 2+ hour ago (313+ words) Betty Crocker made purses that look like slices of cake, and apparently we were all supposed to be normal about that. The Betty Ate Collection sold out in less than a day, according to the brand’s PR team. If you…...