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News
How home brands are reclaiming the dupe
5+ day, 6+ hour ago (341+ words) In the era of dupes, established brands are now testing out a new way of combating lower-priced alternatives by releasing a more accessible version of their own highly replicated products. While no future drops are currently scheduled, the company aims…...
Whistles celebrates 50 years with customer-fronted relaunch
4+ day, 5+ hour ago (254+ words) Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this year, Whistles initiated an open casting call through-out London with over 2,000 women responding....
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy
5+ day, 11+ hour ago (1641+ words) FXStreet: Despina, thank you for sitting down with us today. XS.com has been growing its presence across global markets at a particularly interesting time for financial services. As you look at how the industry is evolving, what stands out…...
Victoria’s Secret embraces nostalgia, entertainment trends
1+ week, 4+ day ago (419+ words) The lingerie giant has also worked to improve core product like bras, which boosted Q2 sales growth across brands, categories and channels. Victoria’s Secret and Co. is the latest apparel retailer to leverage nostalgia and entertainment to get shoppers’ attention. “More…...
Patricia Nash Built a $100M Brand by Ignoring Trends
1+ week, 6+ day ago (320+ words) “I just told the team I was retiring,” Nash says, “and they said, ‘Well you can’t do that.'” This has happened several times over the years, where the project didn’t feel quite right for the brand. “We’ve left money on…...
New drivers of brand competitiveness meet in Paris
2+ week, 8+ hour ago (555+ words) Nearly 900 exhibitors will showcase materials, technologies and solutions shaping fashion’s next phase. Knitting Industry | Paris Première Vision Paris returns from 1-3 September 2026, bringing together nearly 900 international exhibitors and a broad range of expertise aimed at helping fashion and textile companies address…...
The Future Of Local Brands In Facing Global Competition
2+ week, 8+ hour ago (930+ words) Quality improvement should be continuous rather than a one time effort. Businesses can collect customer feedback, evaluate production processes, and identify areas that need improvement. Quality consistency can increase consumer confidence and encourage repeat purchases. It can also help local…...
Brands Jump on 'Maxxing' and 'Mogging' Trend - But at What Cost?
2+ week, 2+ day ago (154+ words) Major brands are racing to capitalize on the viral 'maxxing' and 'mogging' trend, co-opting internet slang to reach younger audiences. The controversial terms, which originated in online communities, are now appearing in mainstream marketing campaigns. Companies see an opportunity to…...
Time-honored TCM brand taps growing demand from younger consumers
2+ week, 6+ day ago (201+ words) Shandong Hongjitang Pharmaceutical Group Co Ltd, a 119-year-old traditional Chinese medicine company based in Jinan, Shandong province, is expanding its reach among younger consumers as growing health awareness and changing lifestyles create new demand for traditional remedies and wellness products....
The Body Shop’s CMO on getting back to the brand’s ‘DNA’
3+ week, 4+ hour ago (244+ words) Following a tricky few years, The Body Shop is looking to future-proof its brand by refining its ethical and affordable positioning for a new generation. 2024 was a tumultuous year for The Body Shop. Once a high-street staple, the retailer found…...