3+ day, 18+ hour ago   (341+ words) In the era of dupes, established brands are now testing out a new way of combating lower-priced alternatives by releasing a more accessible version of their own highly replicated products. While no future drops are currently scheduled, the company aims…...

2+ day, 18+ hour ago   (254+ words) Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this year, Whistles initiated an open casting call through-out London with over 2,000 women responding....

3+ day, 23+ hour ago   (1641+ words) FXStreet: Despina, thank you for sitting down with us today. XS.com has been growing its presence across global markets at a particularly interesting time for financial services. As you look at how the industry is evolving, what stands out…...

1+ week, 5+ day ago   (320+ words) “I just told the team I was retiring,” Nash says, “and they said, ‘Well you can’t do that.'” This has happened several times over the years, where the project didn’t feel quite right for the brand. “We’ve left money on…...

1+ week, 5+ day ago   (555+ words) Nearly 900 exhibitors will showcase materials, technologies and solutions shaping fashion’s next phase. Knitting Industry | Paris Première Vision Paris returns from 1-3 September 2026, bringing together nearly 900 international exhibitors and a broad range of expertise aimed at helping fashion and textile companies address…...

2+ week, 21+ hour ago   (154+ words) Major brands are racing to capitalize on the viral 'maxxing' and 'mogging' trend, co-opting internet slang to reach younger audiences. The controversial terms, which originated in online communities, are now appearing in mainstream marketing campaigns. Companies see an opportunity to…...

2+ week, 5+ day ago   (201+ words) Shandong Hongjitang Pharmaceutical Group Co Ltd, a 119-year-old traditional Chinese medicine company based in Jinan, Shandong province, is expanding its reach among younger consumers as growing health awareness and changing lifestyles create new demand for traditional remedies and wellness products....

2+ week, 5+ day ago   (244+ words) Following a tricky few years, The Body Shop is looking to future-proof its brand by refining its ethical and affordable positioning for a new generation. 2024 was a tumultuous year for The Body Shop. Once a high-street staple, the retailer found…...

2+ week, 5+ day ago   (1096+ words) As few consumer brands reach the 150-year mark, Jockey is using its anniversary not simply as a moment to celebrate its history, but as a platform to rethink how a heritage brand stays relevant in a rapidly changing retail environment....

2+ week, 6+ day ago   (237+ words) Rare Beauty is trading screen time for face time. Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s…...