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News
Brands have been controlling our lives. Have you noticed?
7+ hour, 10+ min ago (32+ words) An Article on Proprietary Eponyms Every time you say “Google it” or “Hop in the Jacuzzi”, you are actually advertising for free and …...
How home brands are reclaiming the dupe
3+ day, 18+ hour ago (341+ words) In the era of dupes, established brands are now testing out a new way of combating lower-priced alternatives by releasing a more accessible version of their own highly replicated products. While no future drops are currently scheduled, the company aims…...
Why great ingredients fail to build lasting brands
2+ day, 21+ hour ago (179+ words) The ingredient is only a promise. What happens in formulation, manufacturing and quality determines whether that promise reaches the consumer Every year, supplement brands launch products built on strong clinical data. Many fail within two years. Not because the science…...
7 Brand Culture Myths the U.S. Open Just Debunked | Muse by Clios
3+ day, 12+ hour ago (634+ words) Yet, communities are not and have never been consumer segments. A community is something people create for themselves around their Culture Stack: the combination of interests, identities, experiences, influences and lived culture that gives people something to connect over and…...
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy
3+ day, 23+ hour ago (1641+ words) FXStreet: Despina, thank you for sitting down with us today. XS.com has been growing its presence across global markets at a particularly interesting time for financial services. As you look at how the industry is evolving, what stands out…...
Breaking category convention: examining the chemistry behind bold work
4+ day, 36+ min ago (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...
Beyond the Brief: “We had to sell annoying as a superpower” – Sunday Gravy on National Tiles’ new ‘Annoyingly Good’ brand platform
4+ day, 21+ hour ago (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...
Established Brands Should Learn From Insurgents Without Trying to Become One
4+ day, 11+ hour ago (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...
Helen Edwards on Branding: Let dormant brands lie
4+ day, 12+ hour ago (31+ words) including Fray Bentos Campaign UK Fray Bentos may be a tempting prospect, but it will take more than marketing to fix the brand....
A resolution to build brand longevity
5+ day, 5+ hour ago (64+ words) Campaign UK It seems as though many of us in adland have forgotten how to make campaigns that last. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such as…...