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News
Coca-Cola brings innovation back with new strategy
2+ day, 16+ hour ago (872+ words) The Coca-Cola Co is bringing innovation back as a key growth driver after severely pruning its portfolio and focusing on supply-chain efficiency during the pandemic, but this time it wants more precision and less complexity. Rather than return to the…...
The Pepsi-Publicis shake-up exposes an oligopoly of advertisers' own making
3+ day, 12+ hour ago (84+ words) Campaign UK When a holding company can decline Coca-Cola after being handed the Pepsi account without the margin-crushing rigmarole of a competitive tender, it is evidence that the power balance has tilted, writes Darren Woolley. ✓ Unrestricted access to our most…...
PepsiCo names its first president in reshaping of global structure
4+ day, 13+ hour ago (37+ words) campaignlive.co.uk PepsiCo has appointed John Compton as its first president, with responsibility for global marketing, as it drives "breakthrough innovation" and brand building throughout its global operations....
Publicis Wins PepsiCo Global Media Account, Pulls Out Of Coca-Cola Review
4+ day, 18+ hour ago (341+ words) Publicis Groupe has secured PepsiCo’s global media business across more than 200 markets, a major advertising account win that has reportedly prompted the French agency group to withdraw from Coca-Cola’s ongoing global media review. PepsiCo has appointed Publicis as its exclusive…...
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
5+ day, 1+ hour ago (39+ words) Campaign UK Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB....
Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future
5+ day, 1+ hour ago (902+ words) by Ben Bold | 13 September 2018 Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As the temperature drops and the nights draw in, Coke's UK boss Jon Woods talks to Campaign…...
Coca-Cola Great Britain “Counter cultures” by MHP Group
5+ day, 9+ hour ago (28+ words) Campaign UK Coca-Cola has put family-owned cafes, pubs and takeaways at the centre of a campaign that celebrates local businesses....
Pepsi-Publicis coup will change how other brands and agency groups behave
5+ day, 14+ hour ago (25+ words) Campaign Fallout from shock global account move is likely to play out for years....
The Benefits of the Coca-Cola System???s R17.6 Billion Investment in South Africa
5+ day, 16+ hour ago (593+ words) The Coca-Cola system in South Africa has confirmed plans to invest R17.6 billion in the country through 2030, a move designed to expand production capacity, strengthen distribution and accelerate innovation across its beverage value chain. The investment is also intended to accelerate…...
Poppi & PepsiCo: The US Viral Brand Going Global with UK Launch
5+ day, 16+ hour ago (510+ words) Poppi is launching in the UK, marking the brand’s first international expansion following its success in the US, and PepsiCo looks to further growth. The modern soda brand, backed by PepsiCo, will debut in selected Tesco stores and Pret A…...