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News
Coca-Cola brings innovation back with new strategy
2+ day, 20+ hour ago (872+ words) The Coca-Cola Co is bringing innovation back as a key growth driver after severely pruning its portfolio and focusing on supply-chain efficiency during the pandemic, but this time it wants more precision and less complexity. Rather than return to the…...
The Pepsi-Publicis shake-up exposes an oligopoly of advertisers' own making
3+ day, 16+ hour ago (84+ words) Campaign UK When a holding company can decline Coca-Cola after being handed the Pepsi account without the margin-crushing rigmarole of a competitive tender, it is evidence that the power balance has tilted, writes Darren Woolley. ✓ Unrestricted access to our most…...
PepsiCo names its first president in reshaping of global structure
4+ day, 16+ hour ago (37+ words) campaignlive.co.uk PepsiCo has appointed John Compton as its first president, with responsibility for global marketing, as it drives "breakthrough innovation" and brand building throughout its global operations....
Publicis Wins PepsiCo Global Media Account, Pulls Out Of Coca-Cola Review
4+ day, 22+ hour ago (341+ words) Publicis Groupe has secured PepsiCo’s global media business across more than 200 markets, a major advertising account win that has reportedly prompted the French agency group to withdraw from Coca-Cola’s ongoing global media review. PepsiCo has appointed Publicis as its exclusive…...
Pepsi-Publicis coup will change how other brands and agency groups behave
5+ day, 17+ hour ago (25+ words) Campaign Fallout from shock global account move is likely to play out for years....
Poppi & PepsiCo: The US Viral Brand Going Global with UK Launch
5+ day, 20+ hour ago (510+ words) Poppi is launching in the UK, marking the brand’s first international expansion following its success in the US, and PepsiCo looks to further growth. The modern soda brand, backed by PepsiCo, will debut in selected Tesco stores and Pret A…...
Inside PepsiCo’s battle to remake Gatorade for the Kennedy era
5+ day, 20+ hour ago (78+ words) Financial Times Then $75 per month. Complete digital access to quality FT journalism on any device. Cancel anytime during your trial. Access to eight surprising articles a day, hand-picked by FT editors. For seamless reading, access content via the FT Edit…...
A Dynamic Duo: Marriott International Teams Up with The Coca-Cola Company in a Bold Beverage Partnership
1+ week, 1+ day ago (404+ words) In an exciting development for the hospitality and beverage industries, Marriott International has formed a strategic partnership with The Coca-Cola Company. This collaboration aims to enhance the guest experience by combining the strengths of these two iconic brands. Together, they…...
Coke vs Pepsi: Why Americans are so fiercely loyal to their soda of choice
1+ week, 1+ day ago (1027+ words) Steve Doocy visits Coca-Cola headquarters, showcasing its massive production and the origin of its secret recipe from Jacob's Pharmacy in Atlanta in 1886. He explores the vault safeguarding the formula, emphasizing its closely guarded nature. The rivalry between Coca-Cola and Pepsi…...
Publicis pulls out of Coca-Cola global media pitch after PepsiCo win
1+ week, 3+ day ago (33+ words) Campaign Move comes as French agency group wins PepsiCo's global media account. What we know about advertising, you should know about advertising...