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News
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy
4+ day, 8+ hour ago (1641+ words) FXStreet: Despina, thank you for sitting down with us today. XS.com has been growing its presence across global markets at a particularly interesting time for financial services. As you look at how the industry is evolving, what stands out…...
2026 Ad Age Business of Brands—last chance for tickets
5+ day, 5+ hour ago (45+ words) adage.com 2026 Ad Age Business of Brandsâlast chance for tickets PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
ACC Cement's Trust-Based Brand Positioning in Infrastructure
5+ day, 6+ hour ago (272+ words) The second thread, carried through the parallel "Giant Compressive Strength"/Great Khali execution and the standalone ACC "Durability" campaign, is a more conventional attribute-based positioning: physical strength and structural durability, communicated through humour and a recognisable public figure, and explicitly…...
Do brands mean anything any more?
5+ day, 13+ hour ago (37+ words) Campaign UK Should brands lean towards greater purpose or steer clear? How can they differentiate themselves in a crowded marketplace and resonate with consumers, who have grown increasingly savvy and sceptical?...
People See One Brand. The Internet May Show Them Hundreds More.
5+ day, 13+ hour ago (367+ words) The gap between what organisations control and what people trust may be larger than many realise. SINGAPORE, Sept. 7, 2026 /PRNewswire/ — Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an…...
People See One Brand. The Internet May Show Them Hundreds More
5+ day, 23+ hour ago (335+ words) Singapore, September 7: Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an organisation's official digital presence ends and similar-looking identities begin. The gap between what organisations control and what…...
Why your brand’s credibility is now more valuable than a pretty website
6+ day, 4+ hour ago (397+ words) In the time it takes to scroll past a cat video, a consumer has already decided whether they trust your brand. The digital landscape is littered with brands that mastered the aesthetic but failed the credibility test. We have entered…...
People See One Brand. The Internet May Show Them Hundreds More. | The Manila Times
6+ day, 13+ hour ago (269+ words) SINGAPORE, Sept. 7, 2026 /PRNewswire/ -- Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an organisation's official digital presence ends and similar-looking identities begin. While organisations typically have visibility over the…...
Why Language Access Has Become a Genuine Brand Trust Signal
1+ week, 16+ hour ago (1095+ words) The Global Brand Awards by Global Brands Magazine is an international awards program recognizing companies for excellence in innovation, branding, and performance across industries. It honors brands setting global benchmarks and driving positive change. +44 146 242 9794 +44 208 133 3927 Apple CEO John Ternus Takes the…...
Coca-Cola Unveils Unified Global Brand Identity
1+ week, 2+ day ago (333+ words) The Coca-Cola Company has introduced a new global visual identity system designed to strengthen brand consistency across packaging, retail environments and digital channels, supported by new design governance tools for its global marketing network. The Coca-Cola Company has launched a…...