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News
Coca-Cola brings innovation back with new strategy
2+ day, 19+ hour ago (872+ words) The Coca-Cola Co is bringing innovation back as a key growth driver after severely pruning its portfolio and focusing on supply-chain efficiency during the pandemic, but this time it wants more precision and less complexity. Rather than return to the…...
Coca-Cola reimagines Queen???s???A Kind of Magic??? to launch its global music platform
4+ day, 6+ hour ago (25+ words) Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Coca-Cola revisits iconic Christmas poster art
4+ day, 12+ hour ago (27+ words) Campaign UK LONDON - Coca-Cola has revisited its iconic Haddon Sundblom artwork for its Christmas outdoor campaign, alongside a new TV spot....
Coca-Cola buys first emoji on Twitter with #shareacoke drive
4+ day, 14+ hour ago (39+ words) Campaign UK Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke....
Coke launches biggest new product campaign in a decade for Coca-Cola Zero Sugar
5+ day, 5+ hour ago (400+ words) by Simon Gwynn | 5 July 2016 Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. The £10m campaign includes a TV spot, airing from Thursday 7 July, which drives home the message…...
Coca-Cola to mix old and new for Christmas TV campaign
5+ day, 13+ hour ago (38+ words) Campaign UK Coca-Cola is launching a two-pronged Christmas TV ad campaign next month, bringing back its "Holidays are coming" commercial before unveiling a new execution called "Snow globe"....
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
5+ day, 5+ hour ago (39+ words) Campaign UK Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB....
Coca-Cola Campaign Draws 4,500 Entries, Retailer Walks Away With New Perodua Alza
5+ day, 4+ hour ago (253+ words) Coca-Cola Bottlers Malaysia-Singapore-Brunei has marked the conclusion of its Perfect Basket, Perfect Ride campaign following more than 4,500 entries from over 4,000 retailers nationwide. Soru Group Sdn. Bhd. was named the sole grand prize winner, receiving a brand-new Perodua Alza worth more…...
Coca-Cola Great Britain “Counter cultures” by MHP Group
5+ day, 12+ hour ago (28+ words) Campaign UK Coca-Cola has put family-owned cafes, pubs and takeaways at the centre of a campaign that celebrates local businesses....