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News
Coca-Cola brings innovation back with new strategy
3+ day, 13+ hour ago (872+ words) The Coca-Cola Co is bringing innovation back as a key growth driver after severely pruning its portfolio and focusing on supply-chain efficiency during the pandemic, but this time it wants more precision and less complexity. Rather than return to the…...
Coke recycling push encourages consumers to share bottle 'slam dunks' on social
4+ day, 4+ hour ago (38+ words) Campaign UK Coca-Cola is encouraging consumers to "slam dunk" their empty Coke bottles into recycling bins in an integrated campaign led by a 30-second TV ad....
Coca-Cola reimagines Queen???s???A Kind of Magic??? to launch its global music platform
5+ day, 57+ min ago (25+ words) Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Coca-Cola revisits iconic Christmas poster art
5+ day, 6+ hour ago (27+ words) Campaign UK LONDON - Coca-Cola has revisited its iconic Haddon Sundblom artwork for its Christmas outdoor campaign, alongside a new TV spot....
Coca-Cola buys first emoji on Twitter with #shareacoke drive
5+ day, 8+ hour ago (39+ words) Campaign UK Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke....
Coca-Cola to mix old and new for Christmas TV campaign
6+ day, 7+ hour ago (38+ words) Campaign UK Coca-Cola is launching a two-pronged Christmas TV ad campaign next month, bringing back its "Holidays are coming" commercial before unveiling a new execution called "Snow globe"....
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
5+ day, 23+ hour ago (39+ words) Campaign UK Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB....
Coca-Cola Great Britain “Counter cultures” by MHP Group
6+ day, 6+ hour ago (28+ words) Campaign UK Coca-Cola has put family-owned cafes, pubs and takeaways at the centre of a campaign that celebrates local businesses....
Inside PepsiCo’s battle to remake Gatorade for the Kennedy era
6+ day, 13+ hour ago (78+ words) Financial Times Then $75 per month. Complete digital access to quality FT journalism on any device. Cancel anytime during your trial. Access to eight surprising articles a day, hand-picked by FT editors. For seamless reading, access content via the FT Edit…...