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News
Centromarca and Incubeta discuss new brand competition for AI recommendations.
4+ day, 19+ hour ago (601+ words) Artificial intelligence is changing the way consumers discover, evaluate, and choose products, forcing brands to compete for a new sphere of influence: that of machine-generated recommendations. This new challenge for marketing will be debated on September 16th in Lisbon, at the…...
Sebamed enters AI-led skincare discovery with ChatGPT and WPP Media
5+ day, 2+ hour ago (235+ words) The campaign features Sebamed Gentle Facial Cleanser for oily and combination skin, built around the brand’s pH 5.5 proposition and its promise of effective cleansing without compromising the skin’s protective barrier. By aligning the product with real-time conversations around oily skin,…...
People See One Brand. The Internet May Show Them Hundreds More.
5+ day, 5+ hour ago (367+ words) The gap between what organisations control and what people trust may be larger than many realise. SINGAPORE, Sept. 7, 2026 /PRNewswire/ — Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an…...
Gutenberg launches AI visibility service as AI reshapes how brands are found and chosen
5+ day, 17+ hour ago (112+ words) similar newsARM Worldwide integrates ChatGPT ads across its paid media strategy similar newsWhatsApp tests third-party AI agent integration for Android users similar newsReBid adds ChatGPT ads activation and analytics to its agentic AI marketing platform similar newsOpenAI confirms rogue agent…...
People See One Brand. The Internet May Show Them Hundreds More
5+ day, 15+ hour ago (335+ words) Singapore, September 7: Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an organisation's official digital presence ends and similar-looking identities begin. The gap between what organisations control and what…...
Winseed Debuts at IFA 2026 with âONE QUESTION AT IFA,â Positioning Itself at the Center of AI-Driven Brand Discovery | Markets Insider
1+ week, 14+ hour ago (545+ words) For years, brands have optimized for search rankings, media exposure, advertising reach and social engagement. But generative AI is changing the path to purchase. Consumers are increasingly asking AI systems questions such as:What is the best smart-home brand?Which…...
MentionOS AI Launches an Autonomous AEO Agent That Analyzes What ChatGPT, Gemini, and Other LLMs Say About Brands, Then Helps Get Them Mentioned
1+ week, 2+ day ago (783+ words) MentionOS AI has launched an autonomous AEO agent that monitors what ChatGPT, Gemini, Perplexity and Google AI say about a brand daily, flags visibility drops, traces the source, and publishes the fix to the brand’s blog. Built for SMB and…...
New Measurement Data: AI Engines Disagree by 2× on Which Brands to Recommend, Treyci Analysis Finds
1+ week, 2+ day ago (257+ words) Analysis of more than 1,200 scored AI answers shows the same brands, asked about with the same buying questions in the same month, were mentioned in 81% of one AI engine's answers and just 43% of another's — a gap invisible to companies that…...
Study: Vitamin/Supplement Brands Don't Need A Separate AI Search Strategy
1+ week, 4+ day ago (403+ words) Brands have begun to embrace AI search as an important new part of the marketing toolkit. Yet, at least for supplement brands, it’s not necessary to have a dedicated AI search strategy to show up in AI results, according to…...
Sparky Optimization: How Brands Can Get Recommended
1+ week, 5+ day ago (187+ words) Following Walmart’s Q2 disclosure that Sparky users spend 40% more per order, Azoma sets out how brands and agencies can track and improve how the AI assistant recommends their products ahead of peak season Azoma, the Agentic Commerce Optimisation platform that helps…...