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Latest Articles
From Instagram Views to Real Appointments: How Salons Can Improve Their Digital Marketing
7+ hour, 26+ min ago (367+ words) Getting loads of Instagram views might appear encouraging. Nevertheless, views alone are insufficient to …...
The Deceit of the Nut Seller & Our Version of Tequila
21+ hour, 45+ min ago (25+ words) From a nut seller's deceit and cunning to Kerala cashew nostalgia and Goa's Feni, this witty tale blends food culture, satire, and tequila‑like traditions....
Yorkshire Tea enlists celebs in biggest-ever campaign
2+ day, 8+ hour ago (26+ words) Campaign UK Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising....
Consumers are rewriting life milestones. Are brands missing the shift?
2+ day, 11+ hour ago (77+ words) Media in Canada Consumers are rewriting life milestones. Are brands missing the shift? Cashew Research finds traditional life-stage assumptions may be becoming a less reliable barometer for marketers. A recent Cashew Research study, The New Rules of Growing Up: How…...
"Plush and character-led toys are particularly exciting to us": Kani Borjesson on brand plans for Lillen & Doris
2+ day, 16+ hour ago (908+ words) by Ian Downes Published 10.09.26 Kani Borjesson, author and creator of the Lillen & Doris stories, discusses licensing plans for the brand – and which categories feel a good fit. Can you introduce us to Lillen & Doris – their stories and universe? Lillen & Doris…...
Just Eat mimics Broadway in singing and dancing TV ad
3+ day, 4+ hour ago (36+ words) Campaign UK Just Eat is launching an epic musical extravaganza TV ad featuring a flying moped and introducing the slogan "The magical world of Just Eat"....
Social Media: How Five CPG Brands Are Winning
3+ day, 8+ hour ago (237+ words) Social Media: How 5 CPG Brands Are Winning Forrester Social Media: How Five CPG Brands Are Winning Forrester recently released its Digital Go-To-Market Review: CPG Brands, 2026 research. In this review, we analyzed 24 CPG brands across the digital attributes that matter most…...
Kenzo Parfums connects creation and conservation w...
3+ day, 11+ hour ago (301+ words) A family-run group, LVMH strives to ensure the long-term development of each of its Maisons in keeping with their identity, their heritage and their expertise. Committed to positive impact, LVMH actively supports social, environmental and cultural initiatives with a long-term…...
Once a top export, prized Kashmir carpets fade
3+ day, 16+ hour ago (587+ words) A Kashmiri craftsman weaves a silk carpet at a factory in Srinagar. The industry has survived wars and upheavals, but the famed handwoven Kashmir carpet industry is now battling a steady decline as younger generations abandon the painstaking craft. Image:…...
Cars24 reimagines Vikram-Betaal to bring humour to car buying in new campaign
3+ day, 22+ hour ago (344+ words) Gurugram, India – Cars24 has launched a new campaign featuring its Chief Executive Officer, Vikram Chopra, as the wise King Vikram in a playful take on the iconic Vikram-Betaal folklore, bringing the familiar legendary characters into the world of buying and selling…...