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Brand vs Generic
Brand vs Generic in Brand Name Products: the news, the names and what changed.
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Latest in Brand vs Generic
58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need
3+ week, 1+ day ago (147+ words) New Castle News Private label is no longer just a value play. CHICAGO--(BUSINESS WIRE)--Aug 21, 2026-- As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ…...
Lidl sets new standards in advertising children’s products, aligned to WHO criteria
3+ week, 3+ day ago (676+ words) Cyprus Mail...
The Supply Side: Monica + Andy expands product launch with Walmart
1+ mon, 3+ week ago (565+ words) by Kim Souza ([email protected]) 4 minutes ago 11 views Monica Royer, co-founder and CEO of Monica + Andy, never set out to own and run a children and family brand of organic cotton clothing and other personal care items. She worked in…...
Why Curie Redesigned Its Brand After Breaking Into Walmart
1+ mon, 3+ week ago (569+ words) Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand. Seven-year-old Curie makes natural deodorant products formulated for active lifestyles. The brand’s refresh includes its packaging, direct-to-consumer website, logo, and messaging. While Curie began…...
European brand TATUUM continues Baltic expansion with the opening of its first store in Lithuania
2+ mon, 1+ week ago (91+ words) Inbox.eu European brand TATUUM continues Baltic expansion with the opening of its first store in Lithuania European affordable premium fashion brand TATUUM continues its expansion across the Baltic region by opening its first store in Lithuania. The new store…...
Consumers seek out private brands
2+ mon, 1+ week ago (336+ words) ST. LOUIS — Private labels remain a fixture of the US consumer food basket and have outpaced national brand growth over the past year, according to the Summer 2026 Private Brand Intelligence Report (PBIR) from private brand agency Daymon. Based on two…...
Forget the big names: customers choose retailers’ brands and it’s not just about price
2+ mon, 2+ week ago (463+ words) Private brands have emerged as a bigger force in the fast-moving consumer goods (FMCG) market, with retailers using their own brands to compete, differentiate themselves and strengthen their positions. The 2026 Trade Intelligence private brands report recently published has found that…...
Walmart Rebrands Sam’s Club Ad Program Amid Wider Advertising Shift
2+ mon, 2+ week ago (393+ words) Walmart is integrating its advertising operations into one framework amid growing ad revenue. The retail giant on Monday (June 22) announced plans to align tools, tech and platforms across its U.S. and international Walmart Connect operations, as well as Sam’s Club. As…...
FMI Research Confirms Private Brands Are a Staple in American Households
2+ mon, 3+ week ago (229+ words) Nine in 10 American households (92%) currently have store brand products at home, up from 89% last year. Yes, Americans are buying more store brands. Nearly half of shoppers increased their store brand purchases over the past year, compared to the 31% who increased…...
The 15 Best Bettergoods Products To Grab At Walmart, According To Reviews - AOL
4+ mon, 3+ week ago (192+ words) The 15 Best Bettergoods Products To Grab At Walmart, According To Reviews AOL.com If Trader Joe's and Walmart had a baby, it would be the Bettergoods brand — one of Walmart's newer and largest private-label food offerings, with more than 400 products…...